Ryan Busbice is a well-known and successful entrepreneur in the hunting industry, having founded and built Wildgame Innovations / Synergy Outdoors into one of the largest companies in the business. Synergy Outdoors & Plano Molding merged in 2013 forming Plano Synergy Holdings. Ryan was promoted to President in 2015, and sat on the board for Plano Synergy Holdings.  While overseeing facets of the entire company, Ryan spent most of his time focusing on Sales and Customer Relationships, Innovation, and the New Product Development Program.  He also led the company’s Advanced Concepts Tactical Team for Brand and Marketing. Plano Synergy sold to pure Fishing and GSM Outdoors in 2021. Ryan currently serves as co-owner and CEO of Barnett Crossbows and Surge Outdoors. Prior to the Plano Synergy Holdings merger in 2013, Ryan served as President/CEO of Synergy Outdoors for 10 years.

Ryan is most characterized by his persistent and entrepreneurial nature.  He is a team player who utilizes a uniquely respectful and approachable management style to inspire and motivate his team to be their best. Ryan strives to be a problem solver and does not like to take no for an answer.

He is the most recent addition to the Buck Commander Team, helping on the business side of things by developing new innovative products.

Ryan has been married to his wife Laura for 18 years and has 4 children: Christian (17), Madeline (15), Noelle (13), and Chloe (8).